LIFEWISE – REBRANDING
BACKGROUND: LifeWise, an Australian-based health center, underwent a transformative journey towards innovative new treatments, prompting the need for new branding.
SOLUTION: We crafted a friendly and approachable visual identity, elevating its premium appeal while maintaining key elements from the original logo.
Introducing a warmer colour palette, we reimagined the original spiral mark as a delicate flower, symbolising protection, healing, and growth – the fundamental qualities that define LifeWise.
Client: The LifeWise Centre
Deliverables: Full logo suite design, icon design, brochure design, questionnaire design, messaging & art direction.
Brand Design: James Sullivan
old & new logos // The LifeWise Centre
design for print // new brochure design
full logo suite design // design package
WHAT THEY SAID:
"It was important for us to keep some elements of our original logo and Black Dog expertly led us through the design process, checking in with us every step of the way. We loved how involved we were – this felt like a true collaboration.
The final outcome was met with enthusiastic approval from staff and clients alike. All aspects of the excellent rebranding are in tune with the new direction of our business."
- Cath Brownell, Managing Director