SUPER FLAKE PASTRY CO. – BRANDING
BACKGROUND: Super Flake is an unconventional pastry company that specialises in daring flavours, released in limited edition runs. They needed bold visuals to reflect their fresh ideas and launch their brand.
SOLUTION: We created fresh, no-frills branding with a vintage cut-and-paste aesthetic that hits you in the guts.
The lightning bolt represents the electric and fleeting energy of their flavour releases, which are gone in a flash. Branding is unorthodox just like them, with playful, potent messaging that defines their brand.
Client: Super Flake Pastry Co.
Deliverables: Logo suite, signage design, package design, social media design, merchandise design.
Creative Director: James Sullivan
pattern design for packaging // brand icon design
signage design // t-shirt design
packaging design // flat-pack box design
WHAT THEY SAID:
"Everything Super Flake makes is limited edition. So, I aimed to create punchy and stripped-back assets that are agile enough to promote their weekly flavour drops on social media, while evoking a sense of retro-cool urgency."
- JAMES SULLIVAN, Designer