WHISTLING SISTERS – THOMAS GEORGE PALE ALE
BACKGROUND: Whistling Sisters discovered a historic beer recipe, originally brewed in Wellington in the 1920s, from which they've developed Thomas George Pale Ale. Black Dog was approached to develop this new brand.
SOLUTION: A modern take on a vintage aesthetic – the artwork and brand assets nod to Wellington's rich history whilst maintaining a bold, contemporary feel:
Thomas George is illustrated against a gold background, signalling his transition from gold miner to brewmaster. Isobars, clouds and George's flailing tie create movement across the design – a nod to "Windy Welly's" famous weather.
Client: Whistling Sisters Brew Co.
Deliverables: Branding & illustration – beer label design, packaging design, beer coaster/mat design, t-shirt design.
Creative Director: James Sullivan
bottle cap design // Thomas George Beer
t-shirt design // beer coaster design
beer bottle design // beer label design
WHAT THEY SAID:
"James and I explored three very different routes for the beer label design before developing the final illustrations. We wanted something different that looked classic as well as modern and would stand out against the craft beer crowd. A tricky task that James smashed out of the park!"
- Bede Roe, Brewery Manager
