Posts by James_Blackdog

CLAYCUTTERS BASEBALL – BRANDING BACKGROUND: The Claycutters Baseball Team needed new branding to reflect their Cornish roots and attract potential sponsors. SOLUTION: We developed a suite of bold logos, incorporating rich Cornish symbolism, to create a strong, recognisable brand with standout merchandise. The design features a combination of two clay cutting picks, known as ‘grubbers’,…

SUPER FLAKE PASTRY CO. – BRANDING BACKGROUND: Super Flake is an unconventional pastry company that specialises in daring flavours, released in limited edition runs. They needed bold visuals to reflect their fresh ideas and launch their brand. SOLUTION: We created fresh, no-frills branding with a vintage cut-and-paste aesthetic that hits you in the guts. The…

LIFEWISE – REBRANDING BACKGROUND: LifeWise, an Australian-based health center, underwent a transformative journey towards innovative new treatments, prompting the need for new branding. SOLUTION: We crafted a friendly and approachable visual identity, elevating its premium appeal while maintaining key elements from the original logo. Introducing a warmer colour palette, we reimagined the original spiral mark…

A-TEMP RECRUITMENT – REBRAND BACKGROUND: A-Temp is a recruitment agency that requested new branding to reflect their growth from a labour-force focus to a wider-reaching market. SOLUTION: We developed a modern and person-centric visual identity with a more premium feel to attract a new audience and higher revenues. The new logo features an illustrative “A”…

SOUTH WEST & WALES BASEBALL LEAGUE (SWWBL) BACKGROUND: A thriving league, dedicated to promoting competitive baseball across Wales and the South West of the U.K., sought new branding to support their growth. SOLUTION: Drawing inspiration from timeless baseball aesthetics, we crafted a logo that pays tribute to the region’s rich Celtic heritage, while looking great…

THOMAS GEORGE PALE ALE BACKGROUND: Brewery manager, Bede Roe, discovered a historic beer recipe, originally brewed in Wellington in the 1920s, from which he developed Thomas George Pale Ale. Black Dog was approached to develop this new brand. SOLUTION: A modern take on a vintage aesthetic – the artwork and brand assets acknowledge Wellington’s rich history…